For professional athletes whose windows to make money off their skills are often very small, maximizing that potential is crucial. Rackfest provides an avenue for them to do exactly that.
Stories of professional athletes who have made millions of dollars during their playing careers only to end up broke have been more prevalent in sports media over the past decade. There are more stories of professional athletes whose careers weren’t perpetuated over a long period of time, as they were derailed by competition, injury or other issues. Rackfest has a solution for these athletes.
Rackfest allows fans of celebrities to purchase customized memorabilia, such as autographed pictures, directly from those celebrities. The platform goes beyond the usual autographed memorabilia that can be found in dozens of other places, however. Fans can purchase digital experiences like Skype calls and customized social media messages from the celebrities as well. The flexibility and personalization aspect of the transactions, as well as the lack of a middleman, are attractive to both celebrities and consumers according to Rackfest CEO Jim Kaufman.
“Our clients love the ease of our platform, which allows them to generate income from the comfort of their home, the locker room, back stage or anywhere with WiFi,” said Kaufman. “All while personally connecting with their fans, Rackfest allows our athletes and celebrities to become their own business owners.”
Even for those athletes who have been able to achieve great success, going direct-to-consumer has the advantage of sidestepping the large cut of the revenue that most traditional memorabilia dealers take. The digital products that Rackfest produces, like those now possible because of a partnership with Leaf Trading Cards, allow both ends of the transaction to highly customize not only the message but the merchandise itself.
Professional MMA fighters Ben Askren and James Krause along with NFL players Vonn Bell and Derek Wolfe are among the professional athlete contingency of Rackfest’s clients so far. As the brand continues to develop, that portfolio is sure to expand.
The progression of digital media means that professional athletes have more ways than ever to profit off their celebrity. The connections facilitated by Rackfest aren’t only good for those athletes, but a bonus for fans as well.